Because It’s Worth It
MDF, cardboard, household paint
Suitable Locations for the Work
Background, history, commissioner of the work
How value, cost and worth are measured fascinates me. Their ever-changing exchange rate that we see manipulated in our everyday lives is of constant intrigue. Looking at the relationships between value and cost, and how these can be determined objectively (if at all) has been central to my studio practice and research. This work was part of a larger body, exploring themes in relation to the commercialisation of education and the absurdity of cost and how we might measure value in this context.
The work explores the semiotic significance of signs and symbols associated with commerce alongside elements of camouflage. Employing camouflage strategy from another time and situation (WW1 Dazzle camouflage was developed for ships to mislead the enemy) signs and numbers are concealed in an attempt to make reading more difficult, deceptive or disguising their true form. How do you value a £££ education with its inevitable and long-term accumulation of debt? The work responds/questions this.